Since the pandemic, the demand for personalized training has surged, and personal trainers have become an increasingly important part of people’s long-term health investments. A report from RunRepeat highlights several clear trends:
📈 Continued growth across the fitness industry
The global fitness industry is expected to grow by over 170% between 2021 and 2028, reaching more than $434 billion USD in total revenue.
This growth is largely driven by increased demand for individualized and flexible solutions – exactly what personal trainers are trained to provide.
🧑💻 Digital personal training is booming
Digital fitness (including online PT services, apps, and streaming platforms) grew by 76.7% between 2019 and 2021, and is projected to grow by more than 33% annually through 2028.
This opens up new opportunities for personal trainers to combine in-person sessions with remote coaching, both nationally and internationally.
🏋️♀️ Higher demand – and higher expectations
Despite the digital boom, there is still strong demand for in-person personal training. However, today’s clients expect more: greater expertise, clear results, and a strong client experience.
Traditional gyms are losing market share, creating space for independent coaches, boutique studios, and PT-only facilities to grow.
🔍 What does this mean for personal trainers?
The market for well-educated, professional personal trainers is expanding rapidly – especially for those who can blend physical sessions with digital coaching.
The ability to offer flexible services and customized programs is key to succeeding in today’s evolving fitness landscape.
Summary:
The demand for personal trainers is not only growing – it’s evolving.
The personal trainer of the future is present and digital, flexible and specialized. There has never been a more exciting time to build a career in professional fitness.
👉 Read the full report: RunRepeat – Fitness Industry Statistics 2024